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I am sure you are all aware that Google has made secure search default for everyone which means that unfortunately you will not be able to see brand or non-brand keyword data in Analytics. We have known about this since October 2011 when Google first introduced us to secured search and slowly but surely we have seen a growth in Not Provided data. So, we have been working internally to come up with strategies of focusing on data we can see instead of focusing on data we can’t see.

Enjoy it and If you have any specific questions, please ask me in the comments section.


Last Friday I got an opportunity to run through a presentation with guys from other teams at work in regards to link building strategies and specially around how to acquire links through twitter.

Enjoy it and If you have any specific questions, please ask me in the comments section.


This week I published my thoughts in Adnews regarding how Facebook Graph Search can be a gift to Local Businesses. Below is a snippet of the article. Would love to hear your thoughts?

Facebook Graph Search“Okay, now that I have your attention, let’s first discuss Facebook graph search. As I am sure you would have read by now with the numerous articles from the past week that graph search is not web search. Facebook does not index the web and show you relevant results based on the search query. Instead, graph search is based on the search query that you type and it will show you the results that are based on what your friends have shared on Facebook. It is a lot of data, it’s around 240 billion photos, one billion people and one trillion connections which is constantly changing.”

Check out the rest of the article here - http://www.adnews.com.au/blog-post/the-adnews-ngen-blog-facebook-graph-search-a-gift-to-local-businesses




Its Monday morning 6:00 a.m. and you get out of bed and start getting ready to go to work at your startup. You have so much on your mind including working on refining your product, looking at resources or customer feedback, looking at different revenue streams or costs structures, and looking at how you can better work with your partners.

Content Marketing For StartupsEvery day is a grind until you are in a position of positive cash flow that is generated from paying customers, who are the lifeblood of your business. It’s just as much hard work to maintain your startup but once you are in a position of positive cash flow, at least you can sleep a little better at night.

So how do you get customers with your limited budget? Do you spend money on TV advertising or print or even cold calling? How about letter box drops or even sending emails to your subscribers with offers?

Well this is 2013, we have TIVO which you can use to record TV, RSS readers to read content from websites, caller ids to block cold calling, recycling to throw away letter box drops and finally the delete key for emails.

Well you see human behavior is changing. Depending on your market, your customers are either online on Google, Bing, Twitter, Facebook, LinkedIn or Google+. Your customers are using devices such as tablets and smart phones to read and share content and even making purchases. What I am trying to say is that customers are getting smarter with the way they make their purchasing decisions and you need to realize that there are more efficient and creative ways out there to better market your product.

So what do you do? How do you make sure that as a startup every single last dollar you spend on your marketing goes a long way?

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I had a chance to write some content for Adnews and it was posted live today. Go and check it out as per link below, its related to creating content for brands and three simple ideas to start creating content. Below is a little snippet of the article.

“Content marketing is hard work and that’s a fact. However, before I get into three ideas for you to execute content marketing; let’s define what it is. Content marketing involves the creation and sharing of content in order to align the business with their customer information needs. Instead of interrupting customers with ads, it’s about providing free quality content to capture their attention.

So, here is a list of 3 content marketing ideas for brands to connect with their customers. They can also be used to help expand their customer base.”

Check out the rest of the article here - AdNews Post On Content Marketing For Brands