February 2010

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[slideshare id=3240014&doc=globalsocialmediacheckup-100221151236-phpapp02]

The above presentation was made by Burson-Marsteller which is an Advertising / Marketing / PR firm established in 1953 and is a leading global public relations and communications firm.

The study was conducted from the top companies in the Fortune Global 100 list and it found some interesting stats and they are listed below.

  • 79% of the top 100 companies in the Fortune Global 500 Index are using at least one of the Social media Networks (Twitter, Facebook, YouTube or Corporate Blogs)
  • Twitter was the most popular social media tool according to the study.
  • Companies are using Twitter for Announcements and news, events and promotions and also for Customer Service Purposes.
  • Over 69% of Fortune Global 100 US Companies have Facebook Fan Pages.
  • 59% of Fortune Global 100 US Companies have You Tube Channels.
  • One-Third of the Fortune Global 100 Companies have active blogs.

The above facts are really interesting for us Internet Marketers and it just shows the growing trend in Social Media usage.

I would highly recommend all IMs to at least have one or two of the above Social Media Platforms to grow their popularity and generate extra web traffic. The possibilites are endless.

To your continued success with your journey,

Aman Talwar

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Hey All,

Today I thought I advise everyone including newbies in Internet Marketing about the new rules that FTC have introduced in the world of Affiliate Marketing. I like the new FTC rules and I think that more Internet Marketers will work ethically and use disclaimers on their websites.

The rules require bloggers to disclose relationships with companies, services and products that they are compensated for endorsing or reviewing them. Bloggers now need to disclose any time they receive a payment or free products or services or any other compensation for posts on their blogs. If you currently receive any compensation whether it be gifts or stocks or payment from previous posts, you need to go back and add disclosures to them as well.

If anyone wants to get into Internet Marketing, please do it ethically as I have mentioned before, your customers and your reputation is everything in Internet Marketing, it can break you or make you, so if you are looking at starting your internet marketing journey please make sure that you read these rules and see a Legal advisor if you do not understand them but please read them and disclosure anything that is required on your websites as per the FTC rules.

These rules are endorsed by FTC, so I highly recommend and encourage bloggers and Internet Marketers to read them and visit their webiste for more information.

Below are a few links that I found that were very helpful.

www.ftc.gov/os/2009/10/091005endorsementguidesfnnotice.pdf

http://www.ftc.gov/bcp/edu/pubs/business/ecommerce/bus28.shtm

http://www.ftc.gov/opa/2009/10/endortest.shtm

Check out the FTC Endorsement Guide Videos here

I highly recommend everyone to watch them and understand the rules.

To your continued success with your journey,

Aman Talwar