April 2011


“In a piece of investigative journalism that harkens back to the good old days of hard-nosed reporting, the New York Times recently uncovered that JC Penney’s website was involved in a linking scheme of epic proportions. According to the article, there were over 2000 websites discovered that had absolutely nothing to do with JC Penney that had key phrases (such as “evening dresses” or “bedding” or “casual wear”) linking directly to Penney’s website. In some cases the phrases were even tacked on to the bottom of these seemingly random websites.”

Good Article, definitely worth a read for SEO consultants