“We are continuously improving our advertising platform. Today, we are excited to announce new, more stringent impression quality policies that ensure you are receiving the highest value from your advertising solutions on Facebook.
Because Facebook users are extremely active on the site, sometimes they load or reload pages in quick succession. This can result in some ad impressions only lasting a short while.
To improve the value our advertisers receive from our ads, we are increasing the minimum quality of an ad impression required for us to count it. As a result, the average quality of the impressions we do count will increase overall and many advertisers will see a higher click-through-rate (CTR).”
Sent from Aman’s iPhone