This week I published my thoughts in Adnews regarding how Facebook Graph Search can be a gift to Local Businesses. Below is a snippet of the article. Would love to hear your thoughts?
“Okay, now that I have your attention, let’s first discuss Facebook graph search. As I am sure you would have read by now with the numerous articles from the past week that graph search is not web search. Facebook does not index the web and show you relevant results based on the search query. Instead, graph search is based on the search query that you type and it will show you the results that are based on what your friends have shared on Facebook. It is a lot of data, it’s around 240 billion photos, one billion people and one trillion connections which is constantly changing.”
Check out the rest of the article here - http://www.adnews.com.au/blog-post/the-adnews-ngen-blog-facebook-graph-search-a-gift-to-local-businesses